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The 40% influencer revenue share

WeCitizens.Social pays an influencer forty percent of the net subscription revenue from every paying member they bring in, every month, for as long as that member stays subscribed. The influencer's audience is the influencer's income. No creator fund decides each month whether they still "qualify."

This page explains how the program works in plain terms. The binding version is the Influencer Rev-Share Agreement, and the program's own page is the WeCitizens.Social Influencer Program.

On this page
* How it works, in four steps* Getting paid
* What 40% actually pays* Who can join
* How credit for a signup is decided* The rules that protect the program

How it works, in four steps​

  1. Get a link. An accepted influencer receives a personal Tracking Link and a branded landing page at wecitizens.social/i/[your-slug], plus a dashboard that shows every click, signup, subscriber, and pending payout.
  2. Send your audience. Put the link on your show, your newsletter, your posts, and your bio, wherever your audience already follows you.
  3. Get the credit. A person who clicks your link and creates an account is attributed to you. That holds even if they start on a free account and upgrade later.
  4. Get paid monthly. You earn 40% of the net revenue from each of those paying members, paid in U.S. dollars to a U.S. bank account.

The full walkthrough, with a video, is on the Influencer Program page.

What 40% actually pays​

WeCitizens.Social has two premium plans, $19.99 and $39.99 a month. The rate is flat: no tiers, no caps, and no "up to."

The figures below assume 70% of members are on the $19.99 plan and 30% are on the $39.99 plan. That averages $25.99 a member each month, so the influencer's 40% comes to about $10.40 a member each month.

Paying members you brought inRevenue share per monthRevenue share per year
500$5,198$62,376
1,000$10,396$124,752
10,000$103,960$1,247,520
100,000$1,039,600$12,475,200

At 10,000 paying members, that is about $1.25 million a year for one influencer. This is why a revenue share becomes a large income from a relatively small slice of an audience: an influencer with a few hundred thousand followers does not need most of them to subscribe, only a few percent.

The figures are before refunds and fees. "Net subscription revenue" means what is actually collected and kept, after refunds, chargebacks, sales tax, payment-processor fees, and promotional discounts, so a real payout runs a little under the numbers above. The exact definition is Section 1.4 of the agreement, under Defined Terms. No one is promised any particular number of signups or any level of earnings.

Why a subscription network can pay this and an ad network cannot​

  • The money comes from members, not advertisers. WeCitizens.Social earns when members pay it directly. There is no ad sales team to feed and no advertiser who can ask for an audience to be quieted.
  • Ad-funded platforms earn a thin amount per user. They have to spend that on servers, sales, and moderation, so they cannot hand forty percent of it to the person who brought the user in.
  • It is recurring, not a one-time bounty. A member who stays for three years pays the influencer for three years.

That reasoning is laid out on the program page, under "Why we can pay 40%".

How credit for a signup is decided​

  • First touch wins. The first valid Tracking Link seen in the 30 days before a person signs up is the one that gets the credit.
  • Credit is permanent. Once a member is credited to you, another network cannot reroute the credit at the finish line.
  • Free-to-paid counts. A person who signs up free and upgrades any time in the next six months still earns you the revenue share. A member who stays on the free plan earns nothing.
  • One influencer per member. A member can only ever earn a revenue share for one influencer.

The rules are Sections 2 and 3 of the agreement: The Program; Rev-Share and Tracking Mechanisms and Attribution.

Getting paid​

  • Monthly, in arrears, once your balance clears a $50 minimum. Smaller balances roll forward.
  • Through Stripe Connect to a U.S. bank account, in U.S. dollars. No crypto and no store credit.
  • A W-9 and identity check are required before the first payout, and a 1099 is issued at year end.
  • Finish payout setup within four months. When you are first told a payout is waiting, you have four months to complete onboarding. Revenue share earned before that deadline is forfeited if you do not.
  • A statement every cycle showing what was earned, paid, set off, or forfeited.

Most accepted influencers go from application to first payout in under sixty days. The details are in Payout Onboarding; Four-Month Forfeiture Rule.

Who can join​

  • Individuals, 18 or older, approved one at a time. Agencies, networks, and syndicates are not accepted by default.
  • U.S. citizens and U.S. residents living in the United States, by default.
  • Not a federal employee whose participation would be a conflict of interest.

See Eligibility; U.S. Restriction. To apply, start on the Influencer Program page.

The rules that protect the program​

These rules matter to citizens as much as to influencers. A revenue share that could be gamed with bots, or that hid who is paying whom, would be one more source of purchased opinion, which is the very problem Monetization and influencers describes.

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