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Words We Use and Words We Avoid

This door has a vocabulary, and it is public on purpose. If you are going to carry the argument to somebody else, these are the words it is built out of.

  • The words we use are the ones this community already uses: political challengers, incumbents controlled by global elites, meritocracy, works for citizens, cannot be co-opted, the healthy economy, the rigged layer on top of it, an ethical and clean economy, ideal for workers. Plus the two that are ours alone — replacement for TPUSA, and Christian values.
  • The words we avoid start with attacks on the voters behind the Democrat, Libertarian and Democratic Socialist doors. Their captured incumbents are fair game. Their voters are not.
  • We never claim a status, an endorsement, a funding source or an outcome we do not have. No promised election result, and no backer we do not actually have.
  • Get the mapping right every time: R Republicans, D Democrats, L Libertarians, S Democratic Socialists.
  • Nothing we write compares the parties or assigns a motive to one. The unit of judgement is a person and a vote.

Two audiences never share a page. Copy written for the non-partisan .io, or for another door, does not belong on this one — and if it turns up here, it was pasted in by mistake.

In this area​

Where this sits​

This is one area of We The Citizens R, the Republican front door at WeCitizensR.com. It is written for Republican voters, and nothing on the other three doors decides what belongs here.

Source: marketing/messaging/republicans.md §20.0.

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